Calculatorintermediate· 1 runs

Customer Lifetime Value Calculator

Know what a customer is actually worth

Average order value

Purchases per year

Average customer lifespan (years)

Gross margin

Customer acquisition cost

Lifetime value (gross profit)

$576

Lifetime value (gross profit)

$576

LTV : CAC

6.4×

Max sustainable CAC

$192

CAC payback

5.6 mo

LTV : CAC

Under-investing

6.4×

Your unit economics are strong enough to spend more on acquisition — you are likely leaving growth on the table.

How to use this tool

Calculate CLV from order value, purchase frequency, lifespan and margin — and compare it to what you can afford to pay to acquire one.