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Marketing Health Assessment

Score your marketing engine honestly

We have at least two reliable acquisition channels

We publish useful content consistently

Our pages and funnels are optimised and tested

We actively nurture and retain existing customers

We can attribute revenue to marketing activity

Our positioning is clear and differentiated

Marketing health score

Developing

0100

Health by dimension

We have at least two reliable acquisition channels3 / 5

We publish useful content consistently3 / 5

Our pages and funnels are optimised and tested2 / 5

We actively nurture and retain existing customers2 / 5

We can attribute revenue to marketing activity2 / 5

Our positioning is clear and differentiated3 / 5

You cannot improve what you cannot attribute. Fix measurement before increasing spend anywhere else.

Weak retention makes every acquisition dollar work harder than it should. A basic lifecycle email programme usually pays back fastest.

How to use this tool

Rate your marketing across acquisition, content, conversion, retention, measurement and brand to get a weighted health score and priorities.